Category Archives: Frequently asked questions

Frequently Asked Questions about KDP’s Best-Kept Secret Revealed (FAQ)

Concern from the authors… Will Amazon soon declare these options unacceptable and pull the books because people are being led off their site? Does the embedded elements keep them on Amazon or open the vids up on another page? If they are are embedded right on Amazon as you suggest that would be excellent!

Well, they have such concerns because they’ve never read the book.

The empire of Amazon is set up that way in terms of the vast infrastructure and inter-server data handshake. The underlying architecture is what renders this possible. You think it is a light switch they can just flip?

Plus, this is a free country. Why do people think like terrorized North Koreans and are eager to exercise self-censorship? I don’t get it.

And 99.999% of the authors who enhance their book description have ZERO intention of siphon off Amazon’s traffic. Amazon has the most targeted traffic for books and authors want to sell them their books, not to drag them to their narcissistic WordPress rambling.

And of course, a few doosebags may be crazy enough to embed a disguised hyperlink to lead people to their offering of cheap Viagra. But the percentage of doosebags will remain roughly the same, regardless of whether they actually utilize the methods I invented or not. I mean, they can put their phone # there for people to call, for that matter.

The constitution gives us the freedom of assembly. My commercial relationship and transaction with my readers are strictly by Amazon’s book. Outside that, I can choose to socialize and interact a little more with my readers. No corporate tyranny can scare me into not doing that.

And on a technological ground, how does Amazon identify book description entered with my methods vs the conventional? There is virtually no discernible difference. All description are blocks of character strings stored as bits on hard disks.

I’m simply following the Web’s golden rule of 3-15 — that nothing should take more than 3 clicks to open and more than 15 seconds to load. If you put your Facebook fan page’s url in a plain text description and expect a prospective reader to click to select the unlinked URL, right-click and copy, then paste into a Web browser address bar and hit enter, I’d say “fat chance!” Unless you’re Suzanne Collins and your readers are eager to talk Hunger Games with you. Me? I put my Facebook box right there and if they want to post a message to me, it’s one easy click.

The same rule applies to your YouTube trailer video. You can repeat the URL in plain text ten times and nobody will ever bother to go there. But if you have the video right there with a Play arrow, 6 of out of 10 people WILL actually start the playing. 2 or 3 may actually watch it to the end.

So more sales as a result. More monetary homage to Amazon’s corporate coffers. If we live in perfect world, I’d be tempted to expect a fan letter from Jeff Bezos.

There is a great, but little-known Japanese proverb I’d like to introduce to you: Tomorrow’s wind will blow tomorrow. (明日は明日の風が吹く) Make hay while the sun shines. Why bother guessing which way the wind is gonna blow tomorrow?

But one thing is clear: those who have acquired the know-how from my book can do so much more than those who haven’t. It’s that simple. And if your book’s sale could use some improvement, getting the know-how from this book is the least you could do for your brainchild.

There is also a Chinese proverb I’d like to share: The rules are always designed to forgive the mass (法不责众). I’ll spare no effort to market this method to a celebrity author or two, as soon as I can manage, if that makes some authors feel better.

Come on enjoy the ride, authors. Success is never permanent. Your book’s ranking on Amazon changes everyday. But this humble $10 investment may just bring you that joy we all crave as authors — that someone not only buys your book, he also drops you a note about something on the book page that has delivered the fatal attraction to his brain. And that feedback is invaluable to you. It’s worth so much more than the $2.99 you are charging for your book, because it lets you know the things you have done right with your book description. And that same gentleman may well loses his impulse to give you his thought of the moment, if he has to Google you, browse to your blog, click on the contact tab and fill out a form just to send you that love note. That is just a lot to ask from a stranger.

The know-hows in my book enables you to make it super easy for your prospective readers to read your mind, see your passion and beauty and, ultimately, reach out to you. After all, you can never improve if you do not hear from the real average readers.

Can KDP shut down my account for adding these features?

Not for the sake of using the unique method I discovered, or invented.

There is not a single thing illicit in the method. No security exploits, no rogue 3rd party tools to circumvent Amazon’s routine interface. What you will enter into the Book Description field goes through Amazon’s routine scrutiny.

Prior to this book, I’ve sold this secret on Craigslist and SEOClerks to a few Kindle authors at $25 to $30 a pop. So at $9.99 it is a bargain. You will get that money back for sure.

You will only be banned if you use it to sell things illegal or against Amazon’s terms and conditions. But then again, one can do that without this method.

You will love it. Putting a carousel to put all your books in the buyers face alone is already worth it.

I tried to insert an image in html in my description and also used the <h2> to get the Orange text. When I did it in Author Central it showed up with the img etc but then I went on to the actual page and all that had gone -just plain text and no image. What’s going on?

There are three usual suspects that may cause this to happen.

  1. You were not editing the description fields of the Kindle format of your book. This is emphasized in the Book. The technique only works with the Kindle version.
  2. You were not entering your description text into the Composite tab of the Rich Text Editor in AuthorCentral. As emphasized in the book, description should not be entered into the “HTML” tab. (I know, a bit contrarian.)
  3. You missed a crucial step called “double encoding”. Before you put the block of code in the AuthorCentral (Kindle format version) editor, you need to double encode the block of code, then click on “Preview” (that’s when you see HTML code) and finally save.

For example, if you have this in your block:

<img alt=”” src=”//”>

It gets double-encoded first and becomes as follows:

&lt;img alt=&quot;&quot; src=&quot;//;&gt;

You then input the above block of raw string and click on the Preview button, it will become HTML again as follows:

<img alt=”” src=”//”>

And it’s ready to save. Just watch out for line breaks.

So remember: Kindle version only, enter into the Composite tab and always double encode.

I’m a little apprehensive to try. I have two published books on Amazon. Is it possible to go in and redo their description? I also have another one coming out in a few weeks.

You can update your book description as often as you want. In fact, you do not need any tools. You do not go through any secret backdoor. You are interacting with Amazon’s business-as-usual interface.

Purchasing the book entitles you the use of my methods for you as one author (or legal entity.) If you have 17 titles under three different nom de plumes, you are permitted to update those 17 titles as often as you want.

Give it a shot. And grab me after you read it, if you need some hand-holding.

I’ve got an email from a well-known internet marketing guru telling me to buy this book without a second thought. Did you set it up?

Nope. I may purchase some ads if I can afford them, but I will never pay someone to recommend my book. I owe a great deal of gratitude to people who recommend this book in their emails and blogs. They have done what I could not have myself. Here’s an example of a recommendation from Mr. Martin Kerrigan:

Two things today.

First KDP’s Best Kept Secret. We all know what goes into your Kindle book description. Words. Targeted words designed to invoke a response.


Check this out:

Amazing! Videos. Widgets. Images. An iframe showing all your books scrolling past. An opt-in form! Facebook. Twitter. Support via email, skype, phone or drums. $10!

I bought this without a second thought. Love it.

Marcus, I’m fascinated by this but I’m not very computer savvy. Is it possible for someone like me to actually do these things?

The answer is an absolute, resounding yes. One Canadian writer just did this one minute ago — dropping her YouTube video in the description:

I know she’s not a professional writer (not yet, one never knows.) But her profession has nothing to do with computer coding.

You should also read Maria Elizabeth Romana’s very fair review on the book. Only someone who has read my book and made efforts to put the book to a real life test can write a review as good as hers. She hits the nail on the head. Her review is good because it confirms that the know-how’s in my book are guaranteed to work; also because — by the same token — it issues fair warning to people who are not techies that the burden of proof falls partly on the readers too. For your convenience, I’ve quoted her review as follows:

★★★★★ 5.0 out of 5 stars A Promise Delivered, September 24, 2013
Amazon Verified Purchase(What’s this?)
This review is from: KDP’s Best-Kept Secret Revealed: How to Embed Videos and Widgets in Your Book Description (Kindle Edition)

I stumbled upon this book while searching for ways to enhance my books’ descriptions, and what a find it was! I was so frustrated with the KDP and Author Central description systems, because I could never get even basic formatting to come out looking the way I wanted it to. This book was my answer.

Using the information in it, I was able to re-create the book pages for my series and am finally happy with how they look. That said, I must warn you, it was no mean feat. It took me the better part of two days to read through and apply the material, and that was only utilizing the basic techniques; I did not include any forms or video or social media widgets or any of the more advanced topics. The result is a simple, attractive, and compelling sales page, laid out and formatted just as I wanted (see it here: Little Miss Straight Lace, Book One of The Unbreakable Series (Mystery Romance Suspense)).

I was able to do this, because this book is exceptionally well-written and organized. Mr. Eigh doesn’t just talk about what’s possible or give you a bunch of links or fluff. He takes you step-by-step through the process using screenshots, examples, and clearly written text to make the process as simple as it can be. There is a lot of techno-mumbo-jumbo involved, so expect to spend some time reading, experimenting, and testing, as I did, to get quality results. If you are up to the challenge and willing to invest the time, Mr. Eigh’s book will be your roadmap to a winning Kindle sales page.

If you know how to copy and paste and know how to follow instruction, you can get it done.

Plus I am good with my promise of a 1st time walk-through. People are normally pretty proud of themselves and plus my book is super descriptive and clear on steps, so far only two people indicated they would like help.

All I ask you is to please read through it. And if you are not comfortable doing it alone for the first time, just grab me for a walk-through.

And once you read it, you will know that I did thorough analysis on Amazon’s infrastructure and inter-server communication mechanism. This is not a street vendor’s trickery. It’s based on profound science and Amazon’s system is actually configured to support it.

I mean, come on, just to give your prospective readers a book trailer video to watch will enhance their impression of you as an author by many folds.

My HTML book description block has 8000 characters and is 4000 over Amazon’s limit of description field. Is there a way to shorten the html text?

The short answer is there is no “compression” mechanism to cut done on the HTML block. The long answer is you can try the following “alternatives” to try to fit the block into the field. I hope you may find at least one of them work for you:
  1. If the excessive HTML’s come from your descriptive text, not script, inline CSS code or necessary tags such as <a href=””> etc, consider use an iframe. That way all the character count that count against the quota is the <iframe></iframe> block, while you supply the src attribute with an external URL that has your description text block.
  2. If you have excessive inline CSS, such as <font> style=”” etc, consider centralize them in a external .css file and use a <link> or <style> reference. But the saving there may not be that dramatic.
  3. If a large part of your code block consists of pure script references or snippets, consider moving those elements out of your description field and into field such as “From the Author,” “About the Author.” The reason is they get aggregated into the same book page so your script or CSS will function as usual. But pertinent to this point, I am actually not 100% sure you have those fields in your Author Central in
  4. Exercise economy in your JavaScript and CSS references. For Javascript, simply reference like <script src=””></script> and css just <style src=””></style>. It’s not very pretty but we are not in this for a beauty pageant. We are doing it to sell books.
  5. If you know JavaScript well, you can actually construct your entire book description as a skeletal page full of empty <span id=”1″> and <span id=”2″> etc. Then you use generic JavaScript’s document.getElementById(‘1′).innerHTML = “” or jQuery’s $(‘#1′).html(”) to write the actual html onto the screen.
So the conclusion is you can always fit your block into the field. But every road leads to Rome. You may just have to experiment it a bit to find the perfect solution.

Will this work for (Germany) I know that some things about book description are different than in

It does for certain.

Here are samples of book descriptions on

You can tell by the authors names (Ingeborg and Hans)

Here’s the key step you must take to make it work:

Please go ahead and purchase the book. Rest assured it would work. May just be the best $10 you’ve ever spent!