Category Archives: books

Wow, “My Mother’s Shadow” Receives a 5-Star from an Amazon Top 1000 Reviewer

Like Forest Gump said, life is a box of chocolates. You never know what you’re gonna get next.

I don’t know why but I decided to check on my book My Mother’s Shadow after lunch and, boy, was I surprised! The first review has just been posted under the book and it was form A Navy Vet…VT town, an Amazon Top 1000 Reviewer, giving it a solid 5 stars and calling it “Powerful!”

The review reads, “A powerful short story that speaks large volumes in a few words. It speaks of racism, discrimination and segregation without being ‘preachy’.

“In synopsis (without a spoiler) there are people that cast no shadows. These are the ones that are discriminated against by the powers to be.

“Most highly recommended.”

Take a look at the review here:

Thank you, A Navy Vet…VT town!


Free Book: Social Networking inside Your Kindle Book Description

My new title “Social Networking inside Your Kindle Book Description” will be free on Amazon for download Monday through Friday this week, for a total of five days. It’s here

Those who know this method can do much much more than those who don't. It's just as simple as that.

Rock solid trade secret. No BS.

This book walks you through the steps taken to embed social networking widgets into your Kindle book description, as shown on this very Kindle book description you are looking at. Go to the book page at and click on the Tweet Box and Facebook Post Box below and social share buttons floating on the right. They are live widgets, not some fancy static images to fool you.

The fundamental technique used in setting these social networking widgets up—a trade secret—is introduced in my bestseller KDP’s Best-Kept Secret Revealed: How to Embed Videos and Widgets in Your Book Description. If you have already downloaded the “Secret,” there is absolutely no need to download this one.

The “Secret” book is at


Rock solid trade secret. No BS.

The unique and secret method introduced in this book does not involve any security exploits; it does not use any 3rd party tools to bypass Amazon’s routine book data entry Web interface. Overall, there is nothing illicit about this method. Everything the authors enter under this method go through Amazon’s routine sanitizer. There is no cheating involved.

Those who know this method can do much much more than those who don’t. It’s just as simple as that.

Book trailer:

Why Indie Authors Should Still Do KDP Select Free Promo

I truly believe that nobody can twist the arms of those who are not willing to pay for ebooks to actually pay for your ebooks. Those people will always hunt for freebies. And if the freebies are NOT available, they will check Torrent and download the pirated copies free anyway. It happened with many of my books.

With those free-loaders and hoarders, you can’t win. But the point of KDP Select is to build a lot of affiliation. If a book of yours does not sell and you do not promote it through KDP Select promo, it will just be sitting there pretty by itself. Very few people will ever stumble on it since it will not pop up in any category ranking (Amazon only list the top 100 best sellers of each category.)

On the contrary, when your book takes a ride on a KDP freebie promo, it builds extensive, random affiliation, such as “Buyers who viewed Joyland also viewed [insert your book title here]” or “Buyers who have purchased Fifty Shades of Grey also bought [insert your book title here]” (since free downloads are considered “Amazon verified purchase” in Amazon’s book.)

The rest is statistics. If one out of one hundred of those random affiliation brings you one sale after the promo and you have had three hundred free download, you will sell three copies. Math will never disappoint you. That’s why you want more people to download your book when it is free. In this hypothetical example of one to one hundred sales to freebies ration, three thousand downloads will give you 30 sales.

Of course, you can do a lot to maximize the return of these free downloads, particularly during the downloaders’ visits to your book page.

I wrote a book recently to discuss the wonderful and effective things you could do to retain the visitors’ attention and also sell them your non-freebie title, or at least to try the free samples.

Take a glance of my book on this subject to see if it can be of any value to you:

How to Embed a Facebook Post Box in Your Kindle Book Description

View a live demo here.

Now I will walk you through the steps of getting your Facebook Post box, which pertains to one specific post of yours, embedded in Kindle book description. The type or types of the Facebook box(es) you choose to embed in your book description is of no importance to our discussion in this chapter.

a)      Visit Facebook’s social plugin page at From the left nave choose “Embedded posts.”


b)      Once I supply my Facebook post’s URL, the widget becomes live:


c)      Click on the “Get Code” and you will be presented with the code block. Make sure that the HTML5 tab is active. Other formats work as well but for the purpose of embedding the widget into Amazon’s book field, HTML5 is the most suitable:


You have probably noticed that Facebook’s widget code, just like that of Twitter, features simple HTML but fairly convoluted Javascript:

<div class=”fb-post” data-href=” //″></div>
<div id=”fb-root”></div>
<script>(function(d, s, id) {
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return;
js = d.createElement(s); = id;
js.src = “//″;
fjs.parentNode.insertBefore(js, fjs);
}(document, ‘script’, ‘facebook-jssdk’));</script>
Once again, we are forced to interpret and re-write the code. For a detailed discussion on how such Javascript should be rewritten, please refer to Chapter Twelve of my book KDP’s Best-Kept Secret Revealed: How to Embed Videos and Widgets in Your Book Description.

From here on we just need to follow the same procedure detailed in Chapter Five of my book KDP’s Best-Kept Secret Revealed: How to Embed Videos and Widgets in Your Book Description. And voila, we have the Facebook Post Box in a book field:


Let me also point it out to you: Every step of the way throughout the above process, I have to vigilantly strip off the “http:” or “https:” part of a URLs referenced in the widgets’ code block. By default, all the URLs in the code block you obtain from Twitter or Facebook contains such strings. Do not forget to strip them off, or else your widget cannot be rendered in your book page.

For a more in-depth explanation this unique deal-breaker, please read my book KDP’s Best-Kept Secret Revealed: How to Embed Videos and Widgets in Your Book Description.

How to Embed a Tweet Box in Your Kindle Book Description

View a live demo here.

Now I will walk you through the steps of getting your Tweet box embedded in Kindle book description.

a) The first step is to obtain the block of HTML and Javascript code that comes from your Twitter account. After you log into your Twitter account, browse to and you will get to option to create your own widget:


b) You will have choices to create different kinds of widgets but that is completely out of scope with this book. For demonstration purposes, I will use the “Tweets by M. Eigh (@m_eigh)” widget I have already created for myself. Once you click on “Edit,” you will be able to see how the widget looks and copy its code:


c) For my Tweet box I get the following code:

<a class=”twitter-timeline” href=”” data-widget-id=”289132321204998144″>Tweets by @m_eigh</a>
<script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http':’https';if(!d.getElementById(id)){js=d.createElement(s);;js.src=p+”://”;fjs.parentNode.insertBefore(js,fjs);}}(document,”script”,”twitter-wjs”);</script>

This is when things get tricky. In general, all HTML block of any social media widget must be treated verbatim when you input them into KDP book field. On the contrary, all Javascript block cannot be treated verbatim. In fact, almost all of them must be rewritten. It is an interpretative re-write in principle. And there is no cheat sheet or formula to follow. You either know how to read Javascript and replace the highlighted block with a more straightforward, Amazon book field friendly Javascript equivalent, or you just have to work with someone who knows Javascript well enough to get it done.
The most often used re-write are fairly simple and elaborated in my book KDP’s Best-Kept Secret Revealed: How to Embed Videos and Widgets in Your Book Description.

After the rewrite, all I need to do is follow the steps outlined in Chapter Five of KDP’s Best-Kept Secret Revealed: How to Embed Videos and Widgets in Your Book Description. to input the code block into a book field.

Voila, there I have my Tweet box live on Amazon:


KDP’s Best-Kept Secret Revealed Is Now a Bestseller on Amazon

As of this morning, my new release—KDP’s Best-Kept Secret Revealed: How to Embed Videos and Widgets in Your Book Description—is now the #7 bestseller on Amazon under the Web Marketing category:

Embedded image permalink

It’s also listed as the #2 Hot New Release under the same category:

Embedded image permalink

It looks like the words are out and KDP authors and self-publishers are beginning to see the value of my Kindle Book Description on Steroids.

Frequently Asked Questions about KDP’s Best-Kept Secret Revealed (FAQ)

Concern from the authors… Will Amazon soon declare these options unacceptable and pull the books because people are being led off their site? Does the embedded elements keep them on Amazon or open the vids up on another page? If they are are embedded right on Amazon as you suggest that would be excellent!

Well, they have such concerns because they’ve never read the book.

The empire of Amazon is set up that way in terms of the vast infrastructure and inter-server data handshake. The underlying architecture is what renders this possible. You think it is a light switch they can just flip?

Plus, this is a free country. Why do people think like terrorized North Koreans and are eager to exercise self-censorship? I don’t get it.

And 99.999% of the authors who enhance their book description have ZERO intention of siphon off Amazon’s traffic. Amazon has the most targeted traffic for books and authors want to sell them their books, not to drag them to their narcissistic WordPress rambling.

And of course, a few doosebags may be crazy enough to embed a disguised hyperlink to lead people to their offering of cheap Viagra. But the percentage of doosebags will remain roughly the same, regardless of whether they actually utilize the methods I invented or not. I mean, they can put their phone # there for people to call, for that matter.

The constitution gives us the freedom of assembly. My commercial relationship and transaction with my readers are strictly by Amazon’s book. Outside that, I can choose to socialize and interact a little more with my readers. No corporate tyranny can scare me into not doing that.

And on a technological ground, how does Amazon identify book description entered with my methods vs the conventional? There is virtually no discernible difference. All description are blocks of character strings stored as bits on hard disks.

I’m simply following the Web’s golden rule of 3-15 — that nothing should take more than 3 clicks to open and more than 15 seconds to load. If you put your Facebook fan page’s url in a plain text description and expect a prospective reader to click to select the unlinked URL, right-click and copy, then paste into a Web browser address bar and hit enter, I’d say “fat chance!” Unless you’re Suzanne Collins and your readers are eager to talk Hunger Games with you. Me? I put my Facebook box right there and if they want to post a message to me, it’s one easy click.

The same rule applies to your YouTube trailer video. You can repeat the URL in plain text ten times and nobody will ever bother to go there. But if you have the video right there with a Play arrow, 6 of out of 10 people WILL actually start the playing. 2 or 3 may actually watch it to the end.

So more sales as a result. More monetary homage to Amazon’s corporate coffers. If we live in perfect world, I’d be tempted to expect a fan letter from Jeff Bezos.

There is a great, but little-known Japanese proverb I’d like to introduce to you: Tomorrow’s wind will blow tomorrow. (明日は明日の風が吹く) Make hay while the sun shines. Why bother guessing which way the wind is gonna blow tomorrow?

But one thing is clear: those who have acquired the know-how from my book can do so much more than those who haven’t. It’s that simple. And if your book’s sale could use some improvement, getting the know-how from this book is the least you could do for your brainchild.

There is also a Chinese proverb I’d like to share: The rules are always designed to forgive the mass (法不责众). I’ll spare no effort to market this method to a celebrity author or two, as soon as I can manage, if that makes some authors feel better.

Come on enjoy the ride, authors. Success is never permanent. Your book’s ranking on Amazon changes everyday. But this humble $10 investment may just bring you that joy we all crave as authors — that someone not only buys your book, he also drops you a note about something on the book page that has delivered the fatal attraction to his brain. And that feedback is invaluable to you. It’s worth so much more than the $2.99 you are charging for your book, because it lets you know the things you have done right with your book description. And that same gentleman may well loses his impulse to give you his thought of the moment, if he has to Google you, browse to your blog, click on the contact tab and fill out a form just to send you that love note. That is just a lot to ask from a stranger.

The know-hows in my book enables you to make it super easy for your prospective readers to read your mind, see your passion and beauty and, ultimately, reach out to you. After all, you can never improve if you do not hear from the real average readers.

Can KDP shut down my account for adding these features?

Not for the sake of using the unique method I discovered, or invented.

There is not a single thing illicit in the method. No security exploits, no rogue 3rd party tools to circumvent Amazon’s routine interface. What you will enter into the Book Description field goes through Amazon’s routine scrutiny.

Prior to this book, I’ve sold this secret on Craigslist and SEOClerks to a few Kindle authors at $25 to $30 a pop. So at $9.99 it is a bargain. You will get that money back for sure.

You will only be banned if you use it to sell things illegal or against Amazon’s terms and conditions. But then again, one can do that without this method.

You will love it. Putting a carousel to put all your books in the buyers face alone is already worth it.

I tried to insert an image in html in my description and also used the <h2> to get the Orange text. When I did it in Author Central it showed up with the img etc but then I went on to the actual page and all that had gone -just plain text and no image. What’s going on?

There are three usual suspects that may cause this to happen.

  1. You were not editing the description fields of the Kindle format of your book. This is emphasized in the Book. The technique only works with the Kindle version.
  2. You were not entering your description text into the Composite tab of the Rich Text Editor in AuthorCentral. As emphasized in the book, description should not be entered into the “HTML” tab. (I know, a bit contrarian.)
  3. You missed a crucial step called “double encoding”. Before you put the block of code in the AuthorCentral (Kindle format version) editor, you need to double encode the block of code, then click on “Preview” (that’s when you see HTML code) and finally save.

For example, if you have this in your block:

<img alt=”” src=”//”>

It gets double-encoded first and becomes as follows:

&lt;img alt=&quot;&quot; src=&quot;//;&gt;

You then input the above block of raw string and click on the Preview button, it will become HTML again as follows:

<img alt=”” src=”//”>

And it’s ready to save. Just watch out for line breaks.

So remember: Kindle version only, enter into the Composite tab and always double encode.

I’m a little apprehensive to try. I have two published books on Amazon. Is it possible to go in and redo their description? I also have another one coming out in a few weeks.

You can update your book description as often as you want. In fact, you do not need any tools. You do not go through any secret backdoor. You are interacting with Amazon’s business-as-usual interface.

Purchasing the book entitles you the use of my methods for you as one author (or legal entity.) If you have 17 titles under three different nom de plumes, you are permitted to update those 17 titles as often as you want.

Give it a shot. And grab me after you read it, if you need some hand-holding.

I’ve got an email from a well-known internet marketing guru telling me to buy this book without a second thought. Did you set it up?

Nope. I may purchase some ads if I can afford them, but I will never pay someone to recommend my book. I owe a great deal of gratitude to people who recommend this book in their emails and blogs. They have done what I could not have myself. Here’s an example of a recommendation from Mr. Martin Kerrigan:

Two things today.

First KDP’s Best Kept Secret. We all know what goes into your Kindle book description. Words. Targeted words designed to invoke a response.


Check this out:

Amazing! Videos. Widgets. Images. An iframe showing all your books scrolling past. An opt-in form! Facebook. Twitter. Support via email, skype, phone or drums. $10!

I bought this without a second thought. Love it.

Marcus, I’m fascinated by this but I’m not very computer savvy. Is it possible for someone like me to actually do these things?

The answer is an absolute, resounding yes. One Canadian writer just did this one minute ago — dropping her YouTube video in the description:

I know she’s not a professional writer (not yet, one never knows.) But her profession has nothing to do with computer coding.

You should also read Maria Elizabeth Romana’s very fair review on the book. Only someone who has read my book and made efforts to put the book to a real life test can write a review as good as hers. She hits the nail on the head. Her review is good because it confirms that the know-how’s in my book are guaranteed to work; also because — by the same token — it issues fair warning to people who are not techies that the burden of proof falls partly on the readers too. For your convenience, I’ve quoted her review as follows:

★★★★★ 5.0 out of 5 stars A Promise Delivered, September 24, 2013
Amazon Verified Purchase(What’s this?)
This review is from: KDP’s Best-Kept Secret Revealed: How to Embed Videos and Widgets in Your Book Description (Kindle Edition)

I stumbled upon this book while searching for ways to enhance my books’ descriptions, and what a find it was! I was so frustrated with the KDP and Author Central description systems, because I could never get even basic formatting to come out looking the way I wanted it to. This book was my answer.

Using the information in it, I was able to re-create the book pages for my series and am finally happy with how they look. That said, I must warn you, it was no mean feat. It took me the better part of two days to read through and apply the material, and that was only utilizing the basic techniques; I did not include any forms or video or social media widgets or any of the more advanced topics. The result is a simple, attractive, and compelling sales page, laid out and formatted just as I wanted (see it here: Little Miss Straight Lace, Book One of The Unbreakable Series (Mystery Romance Suspense)).

I was able to do this, because this book is exceptionally well-written and organized. Mr. Eigh doesn’t just talk about what’s possible or give you a bunch of links or fluff. He takes you step-by-step through the process using screenshots, examples, and clearly written text to make the process as simple as it can be. There is a lot of techno-mumbo-jumbo involved, so expect to spend some time reading, experimenting, and testing, as I did, to get quality results. If you are up to the challenge and willing to invest the time, Mr. Eigh’s book will be your roadmap to a winning Kindle sales page.

If you know how to copy and paste and know how to follow instruction, you can get it done.

Plus I am good with my promise of a 1st time walk-through. People are normally pretty proud of themselves and plus my book is super descriptive and clear on steps, so far only two people indicated they would like help.

All I ask you is to please read through it. And if you are not comfortable doing it alone for the first time, just grab me for a walk-through.

And once you read it, you will know that I did thorough analysis on Amazon’s infrastructure and inter-server communication mechanism. This is not a street vendor’s trickery. It’s based on profound science and Amazon’s system is actually configured to support it.

I mean, come on, just to give your prospective readers a book trailer video to watch will enhance their impression of you as an author by many folds.

My HTML book description block has 8000 characters and is 4000 over Amazon’s limit of description field. Is there a way to shorten the html text?

The short answer is there is no “compression” mechanism to cut done on the HTML block. The long answer is you can try the following “alternatives” to try to fit the block into the field. I hope you may find at least one of them work for you:
  1. If the excessive HTML’s come from your descriptive text, not script, inline CSS code or necessary tags such as <a href=””> etc, consider use an iframe. That way all the character count that count against the quota is the <iframe></iframe> block, while you supply the src attribute with an external URL that has your description text block.
  2. If you have excessive inline CSS, such as <font> style=”” etc, consider centralize them in a external .css file and use a <link> or <style> reference. But the saving there may not be that dramatic.
  3. If a large part of your code block consists of pure script references or snippets, consider moving those elements out of your description field and into field such as “From the Author,” “About the Author.” The reason is they get aggregated into the same book page so your script or CSS will function as usual. But pertinent to this point, I am actually not 100% sure you have those fields in your Author Central in
  4. Exercise economy in your JavaScript and CSS references. For Javascript, simply reference like <script src=””></script> and css just <style src=””></style>. It’s not very pretty but we are not in this for a beauty pageant. We are doing it to sell books.
  5. If you know JavaScript well, you can actually construct your entire book description as a skeletal page full of empty <span id=”1″> and <span id=”2″> etc. Then you use generic JavaScript’s document.getElementById(‘1′).innerHTML = “” or jQuery’s $(‘#1′).html(”) to write the actual html onto the screen.
So the conclusion is you can always fit your block into the field. But every road leads to Rome. You may just have to experiment it a bit to find the perfect solution.

Will this work for (Germany) I know that some things about book description are different than in

It does for certain.

Here are samples of book descriptions on

You can tell by the authors names (Ingeborg and Hans)

Here’s the key step you must take to make it work:

Please go ahead and purchase the book. Rest assured it would work. May just be the best $10 you’ve ever spent!

Hell, I’m Sharing with All KDP Authors Amazon’s Best-Kept Secret

Hello everyone,

My name is M. Eigh and I have self-published a few books on Amazon.

Are you a self-published Kindle author? If yes, you know Amazon’s newly imposed restrictions make it impossible to put any styled or interactive HTML markups in your Book Description. Hell, you can’t even embed your book trailer video in it.

But after a few month’s worth of intensive investigation, I’ve found a crack in Amazon’s system and invented a simple 5-step procedure to get any fancy videos or Javascript widget or other multimedia elements in your Book Description.

If you have done self-publishing, you know how tough it is to sell a book on Amazon. Having an high-impact, engaging and visually mesmerizing Book Description will give you instant advantage over a million other self-publishers.

Rock Solid Trade Secret. No BS. Satisfaction Guaranteed

Rock Solid Trade Secret. No BS. Satisfaction Guaranteed

Contact me before others beat you to it. I offer my service super cheap. And best, I send you an URL to study the samples first before you make the purchase.

Satisfaction guaranteed. Solid trade secret. No BS.

I will provide three random buyer reference upon inquiry as well.


M. Eigh[at]gmail[dot]com

I Give The 5th Wave by Rick Yancey a Grudging 4-Star

The 5th Wave (The 5th Wave, #1)The 5th Wave by Rick Yancey

My rating: 4 of 5 stars

I’m giving this one a grudging 4-star.

Technically, it’s got everything right and properly edited. But it feels “manufactured” and does not offer a whole lot of originality, other than the general premise of alien invasion waves.

You can also see that the publisher’s marketing objectives have reverse-engineered into the book’s content. They want to gouge into the fat and juicy market segment of young adults, and therefore the author is referring to sex as “do it,” just to cite an example.

My major disappointment is that the writing does not do justice to the premise — we are talking about the demise of several billion people on earth but there is just not enough raw feelings of despair and pains coming through the passages.

In addition, the author has chosen to narrate the major progressions of the story in present tense. That forces the narrative to be linear and sequential in those major development and does not accord the author the freedom of reflections and after-thought. When you tell a story in past tense, you can filter it through memory; and memory itself can be a product of experience, feelings and even medical conditions, thus making the regaling much more colorful.

In conclusion: would I spend $700K of my grandmother’s money to market this book like its publisher is doing?

Most likely not.

View all my reviews