Category Archives: book lovers

How to Run a Book Ad: A Three-Part Theory

This three-part theory is my response to a GoodReads discussion on whether it is effective to buy and run book ads. You can see the original discussion thread here:

1)Never put out a book ad without embedding your Amazon Affiliate ID in the URL. I’m surprised many authors on this forum do not pay attention to it. Advertised or not, I never give out my books’ URLs without my affiliate ID in them. And the result is satisfactory. I took a screenshot of my account statement from 9/1 to date:….

You can see that I’ve earned a whopping $19. Humble, laughable. But hey, it offsets something if I have to pay for ads. But for this month, I have not paid any ads. The income is just from my spreading my books’ URLs everywhere.

2)I have to disagree with you on where to direct the click-through. I strongly believe it should be your Amazon book page. Nobody does it better than Amazon. The top portion of the book page is designed with a killer instinct. On the left you have the “Look inside,” and on the right you have the Buy button and a Download sample button right there. Anyone who arrives at your book page is instantly fed with those three visual gauntlet.

I would not kid myself that my own blog has that kind of “squeezing” power as Amazon’s tested book page.

3)And this one is a MUST. Learn from the grandmaster — Amazon is the inventor of the “chao algorithm.” That is the equivalent of window shopping of the physical world. If a buyer browsed your book and then moved on to Joyland, there is a chance when someone else is looking at Joyland, he is presented with an icon of your book cover, along with a few others under the “Customers who viewed Joyland also viewed these items.” Same principle with free giveaway; just more potent as free download counts as an “Amazon verified purchase.”

To maximize this effect, you yourself should create random affiliations that favor yourself. My book “Secret” talks about this and gives a specific procedure through which you can drop an Affiliate widget right there in a prominent spot of your book description, to entice the visitor to click on other titles of the book. That way, when you are running a free promo, and you have some caption on the other tiles saying things like “Click to check if it is free,” you are going to get clicks. The rest is up to your books. They have to sell themselves when the prospective buyers are looking at them.

Here’s what Philip Henley did this morning to his book page… — he dropped the Affiliate widget in his book. He also dropped his Tweet box in the description, which in my humble opinion should be below the Affiliate widget. With Twitter you get follows. With the Affiliate widget you get book sales or advertising commission, as I did.

Honestly, a big portion of the Affiliate commissions may be generated from the Amazon widget as I have such widget in every book page of mine. You can see one example here:

The end result is when a stranger comes to one of my books, there is a chance he’s gonna click on that Amazon widget to view another title of mine. Once he does that, he becomes my captive audience. No matter what he buys that session, be it my book or something else, I get paid.


I Give Norwegian Wood by Haruki Murakami a 5-Star

Norwegian WoodNorwegian Wood by Haruki Murakami

My rating: 5 of 5 stars

Murakami has skillfully created a quiet and gentle world in Norwegian Wood. So quiet that you do not hear the campus slogans of the revolutionaries of the late 60’s. You only hear the deepest inner voices of lovers separated by sickness and death. So gentle that Watanabe volunteers to watch a dying man on his hospital bed, changing his bedpans and feeding him a cucumber. And there is so much details: when it rains you can tell that Murakami wants you to feel the drops on your skin. And the constant longings and denials…

And there is a rather charming fascination with death — self-inflicted death — in this book, probably the only thing truly Japanese. Death somehow becomes beautiful; it becomes a continuation of life. And when one reflects on life, as the main character Watanabe does to begin the book, tender memories seems to outweigh the heavy-liftings one had to do in life.

I highly recommend this book to anyone over 35. There is a lot of walking on the part of the main character in this book. And it feels like a long restful walk to read through this book. It lets us behold the wonder of life at every turn, and the pain we have to endure in order to embrace that wonder.

And I’m sure that’s why I could read every word of those long letters from Naoko and not be bored. Because I too had yearnings when I was at that age. Because I was also once very fragile, just as breakable as Naoko.

View all my reviews

Amazon KDP Authors Getting Fancy with their Kindle Book Pages

The following is a list of real Amazon KDP authors who implemented the technology introduced in my book KDP’s Best-Kept Secret Revealed: How to Embed Videos and Widgets in Your Book Description. This is a short list that reflect only the use cases I know of. As the book gets more popular day by day, I am sure I will get to know more wonderful and creative implementations. If you have done yours, please let me know your page URL. Or if you know someone has done it and does not mind my listing the book page, please let me know the URL too. You can drop me a line right there at my book page at (Well, embedding a opt-in or contact us form on your book page is part of the trade secret revealed in that book.)

A Secret about Author Central KDP Support Does Not Want You to Know

If your current Author Central account is not with, but with one of the following instead:


You should immediately open another Author Central account with to gain the full  range of editing access to your books’ details. An Author Central account established with allows you to have up to three noms de plume. Different noms de plume come handy when you write books that cross categories or genre drastically. For example, if you are quite established on political science but all of a sudden want to try your hand on paranormal romance, you are probably better off publishing your experimental romance under a different name than the one that appears on your political science books, lest you startle your readers and lose their loyalty.

However, the more important advantage you gain with an Author Central account with is the access to edit the descriptive details of all your books affiliated with all your noms de plume. Seeing is believing. The following screenshot comparison, courtesy of UK-based author Mr. Philip Henly, should be able to convince you:

The first screenshot shows the book detail interface when Phlip logs into his Author Central account with


There does not appear anything editable there.

The second screenshot shows you what Philip gets when he log into his Author Central account with He gets tabs of editing interface: Editorial Reviews, Book Details and Book Extras, each of which presents multiple editable fields.


Last but not least, you get separate three-tab editing access to a different edition (a.k.a., format. such as paperback or audio,) as shown in the third screenshot:


You can do wonders with these three editing tabs. (For details on that, check out my latest popular book KDP’s Best-Kept Secret Revealed: How to Embed Videos and Widgets in Your Book Description.)

So if your KDP home base is not, start by opening an Author Central account with

So do yourself a favor, open up an Author Central account with today. And if you are serious about taking advantage of this secret tunnel to book marketing, read KDP’s Best-Kept Secret Revealed: How to Embed Videos and Widgets in Your Book Description.

I Give Stephen King’s Joyland a 5-Star

JoylandJoyland by Stephen King

My rating: 5 of 5 stars

Admittedly, I’m not a die-hard King fan or self-proclaimed King expert like many on this board are; therefore, my 5-star may seem to be overly generous.

But I truly enjoyed this book. King shows some outstanding good writing in this book, following many of his own good advices, such as always resorting to sensory feel, artfully crafted dialog and tightly woven interpersonal logic of emotion.

And King exposes his sensitive side in this tale, starting from the narrative of a young lad heartbroken from his first love, to how a kite flying in the sky brings joy and wonder to the hearts of a young boy living on borrowed time, and his loving mother who’s always had trouble conforming to the social norms, and that of the lad himself who’s fate keeps depositing him into some extraordinary circumstances.

King had me early at “my shadow walked with me on the sand” when the lad walked to work in the morning and “my shadow walked with me on the water” when the lad came back from work at dusk. What a vivid picture. What a brilliant, yet understated observation. An author almost has to have done that commute on foot across that beach, in order to be able to describe it with such ease and grace.

Well done Mr. King.

M. Eigh, author of the now popular KDP’s Best-Kept Secret Revealed: How to Embed Videos and Widgets in Your Book Description.

View all my reviews

An Amazon TOP 500 REVIEWER Reviews “My Mother’s Shadow”

I woke up to some blessing this morning. Robin Lee, who wears Amazon’s coveted “TOP 500 REVIEWER” badge, has read “My Mother’s Shadow” and given it a 5-star review. You can see the book’s review page here:

Thank you so much Robin, for the professional and unsolicited review.

Wow, “My Mother’s Shadow” Receives a 5-Star from an Amazon Top 1000 Reviewer

Like Forest Gump said, life is a box of chocolates. You never know what you’re gonna get next.

I don’t know why but I decided to check on my book My Mother’s Shadow after lunch and, boy, was I surprised! The first review has just been posted under the book and it was form A Navy Vet…VT town, an Amazon Top 1000 Reviewer, giving it a solid 5 stars and calling it “Powerful!”

The review reads, “A powerful short story that speaks large volumes in a few words. It speaks of racism, discrimination and segregation without being ‘preachy’.

“In synopsis (without a spoiler) there are people that cast no shadows. These are the ones that are discriminated against by the powers to be.

“Most highly recommended.”

Take a look at the review here:

Thank you, A Navy Vet…VT town!


Free Book: Social Networking inside Your Kindle Book Description

My new title “Social Networking inside Your Kindle Book Description” will be free on Amazon for download Monday through Friday this week, for a total of five days. It’s here

Those who know this method can do much much more than those who don't. It's just as simple as that.

Rock solid trade secret. No BS.

This book walks you through the steps taken to embed social networking widgets into your Kindle book description, as shown on this very Kindle book description you are looking at. Go to the book page at and click on the Tweet Box and Facebook Post Box below and social share buttons floating on the right. They are live widgets, not some fancy static images to fool you.

The fundamental technique used in setting these social networking widgets up—a trade secret—is introduced in my bestseller KDP’s Best-Kept Secret Revealed: How to Embed Videos and Widgets in Your Book Description. If you have already downloaded the “Secret,” there is absolutely no need to download this one.

The “Secret” book is at


Rock solid trade secret. No BS.

The unique and secret method introduced in this book does not involve any security exploits; it does not use any 3rd party tools to bypass Amazon’s routine book data entry Web interface. Overall, there is nothing illicit about this method. Everything the authors enter under this method go through Amazon’s routine sanitizer. There is no cheating involved.

Those who know this method can do much much more than those who don’t. It’s just as simple as that.

Book trailer: