Well, they have such concerns because they’ve never read the book.
The empire of Amazon is set up that way in terms of the vast infrastructure and inter-server data handshake. The underlying architecture is what renders this possible. You think it is a light switch they can just flip?
Plus, this is a free country. Why do people think like terrorized North Koreans and are eager to exercise self-censorship? I don’t get it.
And 99.999% of the authors who enhance their book description have ZERO intention of siphon off Amazon’s traffic. Amazon has the most targeted traffic for books and authors want to sell them their books, not to drag them to their narcissistic WordPress rambling.
And of course, a few doosebags may be crazy enough to embed a disguised hyperlink to lead people to their offering of cheap Viagra. But the percentage of doosebags will remain roughly the same, regardless of whether they actually utilize the methods I invented or not. I mean, they can put their phone # there for people to call, for that matter.
The constitution gives us the freedom of assembly. My commercial relationship and transaction with my readers are strictly by Amazon’s book. Outside that, I can choose to socialize and interact a little more with my readers. No corporate tyranny can scare me into not doing that.
And on a technological ground, how does Amazon identify book description entered with my methods vs the conventional? There is virtually no discernible difference. All description are blocks of character strings stored as bits on hard disks.
I’m simply following the Web’s golden rule of 3-15 — that nothing should take more than 3 clicks to open and more than 15 seconds to load. If you put your Facebook fan page’s url in a plain text description and expect a prospective reader to click to select the unlinked URL, right-click and copy, then paste into a Web browser address bar and hit enter, I’d say “fat chance!” Unless you’re Suzanne Collins and your readers are eager to talk Hunger Games with you. Me? I put my Facebook box right there and if they want to post a message to me, it’s one easy click.
The same rule applies to your YouTube trailer video. You can repeat the URL in plain text ten times and nobody will ever bother to go there. But if you have the video right there with a Play arrow, 6 of out of 10 people WILL actually start the playing. 2 or 3 may actually watch it to the end.
So more sales as a result. More monetary homage to Amazon’s corporate coffers. If we live in perfect world, I’d be tempted to expect a fan letter from Jeff Bezos.
There is a great, but little-known Japanese proverb I’d like to introduce to you: Tomorrow’s wind will blow tomorrow. (明日は明日の風が吹く) Make hay while the sun shines. Why bother guessing which way the wind is gonna blow tomorrow?
But one thing is clear: those who have acquired the know-how from my book can do so much more than those who haven’t. It’s that simple. And if your book’s sale could use some improvement, getting the know-how from this book is the least you could do for your brainchild.
There is also a Chinese proverb I’d like to share: The rules are always designed to forgive the mass (法不责众). I’ll spare no effort to market this method to a celebrity author or two, as soon as I can manage, if that makes some authors feel better.
Come on enjoy the ride, authors. Success is never permanent. Your book’s ranking on Amazon changes everyday. But this humble $10 investment may just bring you that joy we all crave as authors — that someone not only buys your book, he also drops you a note about something on the book page that has delivered the fatal attraction to his brain. And that feedback is invaluable to you. It’s worth so much more than the $2.99 you are charging for your book, because it lets you know the things you have done right with your book description. And that same gentleman may well loses his impulse to give you his thought of the moment, if he has to Google you, browse to your blog, click on the contact tab and fill out a form just to send you that love note. That is just a lot to ask from a stranger.
The know-hows in my book enables you to make it super easy for your prospective readers to read your mind, see your passion and beauty and, ultimately, reach out to you. After all, you can never improve if you do not hear from the real average readers.