Monthly Archives: October 2013

Thou Shalt Cast Thy Dragnet: Making Money Everyday with Amazon Affiliate

Most Indie authors or self publishers don’t do the math carefully, or not at all. They are hell-bent on selling their own books, even when their own books are slow movers. Some even throw money at their problem by trusting the old-school adage: Money begets money. They spend money to promote free download, sponsoring physical book giveaway and etc.

To them I say: Wake up! I’d like to paraphrase Walter Hagen’s famous advice to the average golfers but could not come up with anything brilliant. So I’m just gonna serve it to you straight up: “Don’t hurry, don’t worry, you’re only here for a short visit, so be sure to smell the flowers along the way.”

What I mean to say it this: Don’t forget the obvious. If your purpose of working so hard and trying so hard to make some money, why do you leave the easy money on the table? The easy money, is courtesy of Amazon’s Affiliate program. Take a look at the following screenshot of my one day earning out of Amazon Affiliate. It’s not enough to cover the bread and butter for a family, but it is money I did not have to break a sweat for:


How did I achieve such decent Affiliate income? You may ask. “By casting a dragnet,” I answer. I never give out a product or book link without embedding my Amazon Affiliate id in the url’s. Most of us tweet and do Facebook post or Google plus or Instagram. But whatever you do, do not simply pass on a product or book url verbatim. You make the 30 second effort to change the url so that it contains your Amazon Affiliate ID. Over time, your dragnet will be ready. The web will be littered with links that bear your Amazon Affiliate id’s. Someone somewhere sometime will stumble on one of them. That person will follow your link to Amazon and end up buying something, sending advertisement money into your pocket.

Still not clear? Allow me to give you an example. Suppose you heard a nasty rumor John Grisham did not really write Sycamore Row, his Guatemalan cleaning lady did it and Mr. Grisham bought the manuscript for a whopping $50. Upon hearing such crazy rumor, you did not really find it credible, but still feel the urge to yak about it on social networking sites. So you tweet and Facebook post it and blast it out everywhere you have a presence. In so doing, you also give out the Amazon product link to Sycamore Row. Now how you construct that link is the key criterion that separates the boys from the men and the girl scouts from the ladies who are “leaning in.” A man would give out the link as I do here:

Go ahead, dare me, make my day by clicking on the book link and buy it. The moment you click on the buy button Amazon will credit me with $0.84. Even if you change your mind and wonder off this book and end up in Amazon’s household goods area and buy a giant bag of cat litter for $24, I still get credited for about $1.68.

And for an Indie author or self publisher, where do you get most of your Amazon traffic? Your own book pages, of course, particularly on the free promotion days of your books. Put a few slick Amazon Affiliate widgets in your book descriptions. List Amazon’s best sellers or your own best sellers in addition to that one book you are marketing. Send them somewhere else on Amazon. But send them with your own “GPS Tracking” on them — your sacred Amazon Affiliate tracking id with them. No matter where they go and what they buy on Amazon, they are your bitches. You benefit from every penny the spend.

How do you embed an Amazon Affiliate widget in your book description? Good question. And I have an equally good answer for it. It’s all explained in KDP’s Best-Kept Secret Revealed: How to Embed Videos and Widgets in Your Book Description. If you have not gotten yourself a copy yet, do yourself a favor and get it.

Now You See Me: Marketing Your Paperbacks on Amazon

No, I’m not talking about the Woody Harrison hit movie “Now You See Me,” I am talking about linking the paperback
edition of your book with the Kindle edition of your book through Amazon’s Author Central.

I always thought that it was a neat feature. There, the paperback and Kindle versions of your book are listed together in the “Format” box. If a buyer is interested in buying the paperback, he or she can easily click to switch. Right? Wrong!

One day in mid-October I received an email from a buyer who says she wishes there is a print version on one of my title. I was like, “Well, my friend, the paperback version is listed right there. Are you blind?”

Of course, I was just mumbling to myself, not really to the buyer. To her, I apologized profusely and gave her the link to the paperback. This, of course, could not have happened had I not embedded an optin or “Contact Me” form in my book description. (Embedding an optin form in your book description is one humble but tangible benefit of the techniques introduced in KDP’s Best-Kept Secret Revealed: How to Embed Videos and Widgets in Your Book Description.)

Ever since then I started putting in explicit callout to paperbacks in my Kindle book description. For example, you can see an example in My Life as a Cicada and KDP’s Best Secret.

The result has been remarkable. I’ve done a pretty lousy job with the marketing of My Life as a Cicada. Despite being professionally done in every aspect, the book has never gained any traction with the market. For October to date, I’ve only sold one copy of the Kindle edition, along with a whopping 4 (Four!) copies of paperbacks! I’m absolutely certain the 4 paperback sales would never have happened had I not emphasized the existence of paperbacks with the eye candies in my Kindle book description.

With KDP’s Best Secret, I’ve managed to sell 3 copies of paperback in US and 1 copy in UK. Now this is a very unlikely candidate for print buyers as all the buyers of this book are ebook publishers who use ereaders regularly. Some of them chose the paperbacks simply because I’ve made a special mention of it in my book description.

The above trick is extremely applicable when you put the Kindle edition of your book on KDP Select Free Promotions. While you are giving away the Kindle copies, there may just be a few readers who will buy the paperback version, if you put the reminder in their face, as I am doing on the following book pages:

KDP’s Best-Kept Secret: One Exception

The techniques introduced in KDP’s Best-Kept Secret Revealed: How to Embed Videos and Widgets in Your Book Description is rock solid and fool-proof. However, there is one peculiar circumstance that will fail it. This situation is described as follows:

When a KDP author has never published anything in print and his or her entire book collection in his or her AuthorCentral account consists of Kindle book only, Amazon’s book description rendering mechanism defaults to the Print route.(This is curious but true. ) The end result is that the techniques introduced in my book WILL NOT work in this particular case. The same phenomenon seems to happen to a book that only has a Kindle edition, even if the author of that book has print editions on other titles. The latter, however, does not happen consistently — many people with books that only have Kindle editions find the techniques working fine.

So please be aware, if you never have published any books in print and linked them to their Kindle counterparts, you cannot get the techniques to work with your Kindle book descriptions. If you intend to use the techniques on a book that only has a Kindle edition, please try the techniques out by downloading one of my description books that is on free download promotion.

If you are a KDP author who fit into that category, you should not purchase this book before you have print version books in your Author Central account.

If you do have print version books linked to their Kindle counterparts in your Author Central account, rest assured, the techniques introduced in my book is guaranteed to work.


How to Embed Twitter on Your Kindle Book Page: Top Secret Free for All

This book will be free for you to download Tuesday through Wednesday. Spread the word, let your fellow authors enjoy the free download too!

~ M. Eigh

Artwork for Get Twitter Followers While Selling Your Books: How to Embed a Tweet Box in Your Book Description

Get Twitter Followers While Selling Your Books: How to Embed a Tweet Box in Your Book Description
by M. Eigh


I want to thank Eigh for creating this book.



“Likeable Marketing” Is Now No. 2 Most Popular Download on Amazon

Likeable Marketing Begins at Your Amazon Page: How to Embed Facebook Likes in Book Descriptions

Likeable Marketing Begins at Your Amazon Page: How to Embed Facebook Likes in Book Descriptions

As of this morning, my latest release “Likeable Marketing Begins at Your Amazon Page: How to Embed Facebook Likes in Book Descriptions” has jumped to the No. 2 spot of all free download under Kindle authorship category:

Likeable Marketing Begins at Your Amazon Page: How to Embed Facebook Likes in Book Descriptions

Likeable Marketing Begins at Your Amazon Page: How to Embed Facebook Likes in Book Descriptions

Happy download Indie authors, get it free while you can. May you get tons of Facebook Likes after you embed your Facebook Post box into your Amazon Kindle pages!

Amazon Customer Review Quotes: Good? Bad? And How to Get Them?


I’ve browsed around and haven’t located a similar thread; hence this new topic.

You know what I’m talking about if you have been selling on Amazon for a while. Amazon’s system has a automatic digestor that aggregates customer reviews posted under a book continuously; once the “overlapping” index of these reviews hits a threshold, Amazon’s digestor posts three quotes that best represent most shared an opinion and present them with eye-catching quotation marks. This feature increases the impact of customer reviews and makes them — pardon my oxymoron here — visually audible.

In the case of my book KDP’s Best-Kept Secret Revealed: How to Embed Videos and Widgets in Your Book Description, the Customer Review Quotes looks like this:

My experience is that a book sells better with the customer review quotes than without. However, this is one area I do not have any solid statistics and I would really love to hear what other authors have to say.

In terms how an author can get these customer review quotes, I’ve learned the following, after publishing on KDP for a few months:

1. The Customer Review Quotes normally do not kick in until a book is about one-month old on Amazon. This may reflect an Amazon safeguard mechanism that prevents the auto digestor from jumping to a conclusion. If Amazon does indeed have such a mechanism as I suspect, it is a good measure that prevents authors and publishers from gaming the system with “arranged” or solicited reviews.
2. The Quotes are not triggered by the count of the reviews received. For Amazon’s review digestor to abstract quotes, there must be three distinctive opinions that are shared. Each of these opinions must be shared. Amazon’s auto digestor must be able to states under each quoted opinion that at least 1 (one) other reviewer made a similar statement.
3. The minimum count of reviews received to trigger the digestor quote abstraction appear to be 5. This is another healthy sanity measure on the part of the auto digestor. If a book has just received a mere three or four reviews and they all say exactly the same things, they reviews are suspiciously too uniform.

Here’s my conclusions:

1. Amazon’s Customer Review Quotes generation algorithm is brilliant and effective.
2. Try to satisfy the minimum requirement for the auto digestor to generate quotes from your book’s reviews (the age of the book, count of reviews received.)
3. Do not ever purchase, guide, arrange reviews or write your own reviews and have someone post it.

Related to point # 3, I am strongly against authors paying so-called “professional reviewers” for their uppity reviews. A real paying customer delivers a gutsy review that is a thousand times more likely to resonate with another paying customer. If you are feeling generous about your money, have a free giveaway to capture that particular group of readers. A fraction of those readers may just return you with a few reviews that instantly build the Amazon Customer Review Quotes!

Likeable Marketing Begins at Your Amazon Page: How to Embed Facebook Likes in Book Descriptions

This book teaches you how to embed a Facebook box in your book description(See below inside the red border:)

This is an embedded Amazon Affiliate widget:

♥ Top Secret Revealed ♥
Guaranteed to work!

A book trailer:

A Javascript widget:

An iFrame, as shown below:

A Webinar on “How to Put an OPTIN Form on Kindle Book Pages”

A Few Updates from M. Eigh

There is a Webinar on Oct. 19, at 11 AM Eastern.

This will be a one-hour Webinar with 40 minutes dedicated to a walk-through on embedding an opt-in form and an jQuery picture slideshow, and 20 minutes to open mike Q&A.

Some of you have indicated interest in attending. For those of you who have not indicated, please drop me a note if you intend to attend, so I can send you an invite about a week prior to the event.

Those who have never contacted me, please use the form here to sign up

jQuery reference when expanding Kindle book description panel


Our “Readers of Secret” community is slowly getting bigger and members are trying out advanced stuff. This very valuable discovery is courtesy of Tali Carmi who succeeded in expanding her book description panel. She also embedded video’s in descriptive fields other than the default description field. We discovered, via Tali’s trial and error, that the latest jQuery framework, version 1.10 as cited as an example in my book, actually causes some unpredictable behavior of the description panel, when the page is busy (such as a video in From the Author or About the Author fields.)
Without getting into too much details, I could tell you that jQuery underwent major changes around version 1.9 and Amazon’s JavaScript SDK framework obviously has not caught. So if you ever — I hope not — encounter some strange behavior when expanding the description panel, downgrade the jQuery version. I recommend using the following much older version, to stay safe:

<script src=”//”></script>

One member asked me a question I do not have a good answer for


The question was: How do I print the book out? You know, when you are trying things out, you really would like the comfort of holding the manual in your hands and flipping back and forth as needed. Unfortunately, this is one area Amazon deliberately made it tough. There is no graceful way I know of to print from a device or from CloudReader.

As an alternative for people who really need the good old paper comfort, I am publishing out a paperback version that comes to about 120 pages on a small trim (about 5″ x 8″). I will also put the Kindle on Matchbook program so people who buy the paperback would also get the Kindle version free. I imagine only a small minority of people would actually want the paperback.

Please post a book review if you haven’t yet


I will do my best to provide support, education and other assistance to our community. I am trying my best to do my part. I am currently experimenting a special editor for you guys and if it comes to fruition, it will make HTML composition and double-encoding super easy and less labor-intensive.

But I need some incentives. I need more people to be aware of the book and be readers of the book. And you can help me achieve that; hence helping yourself to get continued and better support from me.

Please, if you have used the book, or simply read it, I ask you to please post a book review. As we all know, the number of reviews matters when it comes to a Kindle book. I have many plans for future free supplements to the community. Please help make that a reality by posting a review today.

And for those of you who have posted a review, please note that you are eligible for a 3-month trial of my next big product — Kindle book page analytics which track your book page views, and critical clicks such as sample downloads, buy button, gift copy and customer reviews. I know, I am truly excited about it.

And this 3-month free service is not a bribery or solicitation because you have already provided the reviews.

Let’s work together and make our KDP publishing a rewarding hobby or, potentially, a career!


M. Eigh